‘Color us red’: Target sorry for ‘Minnesota Badgers’ onesie

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MINNEAPOLIS (AP) — Target admits a onesie it carried in some stores misidentified the mascot for the largest university in its home state.

The Minneapolis-based retail giant apologized to University of Minnesota Golden Gophers fans Tuesday for carrying a maroon onesie with the words “Minnesota Badgers,” the nickname of Big Ten rival Wisconsin.

The fan website GopherHole.com tweeteda photo from a woman who noticed the onesies while shopping Sunday at a Target in Minneapolis.

“Color us red,” Target said in a statement. “As a Minnesota-based company, we know we are home to the Gophers.”

Kileigh Carpenter, a former University of Minnesota employee who spotted the onesie, told the Star Tribune she was “happy to see both fan bases unite.”

The onesies were available at four Minneapolis-area stores. Target said two were purchased and the remaining 22 were returned to the vendor.

Copyright 2020 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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