New rules require drug companies to advertise pricing in television ads

Washington-DC

WASHINGTON (Nexstar) — Health and Human Services Secretary Alex Azar announced new rules on Wednesday that will require drug companies to advertise the prices of drugs on television.

The Trump Administration said patients deserve to know the price of health care. 

“Drug companies, you have to level with the American people and tell them what the drug you’re pitching actually costs,” said Azar.

Secretary Azar said under the new rule, television ads for prescription pharmaceuticals covered by Medicare or Medicaid must include how much they cost if the prescribed dosage costs $35 or more. 

During a hearing on Capitol Hill, Senator Dick Durbin said current drug prices are out of control.

“Do you have any idea what Humira costs a month? $5,500 a month for that little patch,” said Sen. Durbin.

Drug companies are already required to list the major side effects of a drug. But until now, they didn’t have to list the impact on a patient’s wallet. Azar said the TV ads will help improve transparency.

“If it’s a $50 drug or a $5,000 drug, now you are going to be able to have an informed conversation with your doctor about that drug or other affordable options,” Azar said. 

Congressman John Katko, (R) New York, said the changes could also boost competition and help to bring down out-of-pocket costs.

“I’m all for anything that would put downward pressure on the cost of prescription drugs.” Katko said. 

Supporters said the rule would also increase accountablility.

“If you don’t have the proper disclosure, you’ll be sued for having a deceptive trade practice,” Azar said. 

The rule takes effect this week and consumers could start seeing prescription drug prices on their television screens in a few weeks. 

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Clear

Abbeville

59°F Clear Feels like 59°
Wind
12 mph NNW
Humidity
33%
Sunrise
Sunset

Tonight

A clear sky. Low 32F. Winds light and variable.
35°F A clear sky. Low 32F. Winds light and variable.
Wind
7 mph NNW
Precip
10%
Sunset
Moon Phase
Waning Gibbous
Clear

Crowley

57°F Clear Feels like 57°
Wind
12 mph NNW
Humidity
44%
Sunrise
Sunset

Tonight

A clear sky. Low 33F. Winds light and variable.
35°F A clear sky. Low 33F. Winds light and variable.
Wind
7 mph NNW
Precip
10%
Sunset
Moon Phase
Waning Gibbous
Clear

Opelousas

56°F Clear Feels like 56°
Wind
14 mph NNE
Humidity
42%
Sunrise
Sunset

Tonight

Clear skies. Low 32F. Winds light and variable.
35°F Clear skies. Low 32F. Winds light and variable.
Wind
7 mph NNW
Precip
10%
Sunset
Moon Phase
Waning Gibbous
Clear

Breaux Bridge

59°F Clear Feels like 59°
Wind
18 mph N
Humidity
39%
Sunrise
Sunset

Tonight

Clear skies. Low 33F. Winds N at 5 to 10 mph.
35°F Clear skies. Low 33F. Winds N at 5 to 10 mph.
Wind
7 mph NNW
Precip
10%
Sunset
Moon Phase
Waning Gibbous
Clear

New Iberia

61°F Clear Feels like 61°
Wind
13 mph N
Humidity
42%
Sunrise
Sunset

Tonight

Partly cloudy. Low 36F. Winds light and variable.
32°F Partly cloudy. Low 36F. Winds light and variable.
Wind
3 mph N
Precip
0%
Sunset
Moon Phase
Waning Gibbous

Local News

More Local

Sidebar

Trending Stories