NEW ORLEANS, La. (KLFY)- The Advocate has expanded its reach in the Crescent City.
Today, the media company announced that it has purchased The Times-Picayune and the nola.com website from Advance Local, which is owned by Advance Local Media, LLC.
The announcement said the The Advocate will publish a seven-day, home-delivered newspaper in New Orleans using the “brands and features” of both publications.
The new paper will debut in June, the company said. The two papers’ websites will be merged under the nola.com brand around the same time.
The Times-Picayune, a publication that has been based in New Orleans for 182 years, wasn’t for sale. However, The Advocate’s owner, John Georges, began dialogue with Advance Local about a possible purchase.
“Georges and Advance Local agreed after recent discussions that this transaction presented the best course to preserve the quality of journalism that both news organizations are known for, and better serve the New Orleans community now and in the future,” the announcement said.
Earlier this year, The Acadiana Advocate hired five reporters and an editor from The Daily Advertiser’s newsroom. The move came shortly after The Advertiser, which is owned by media giant Gannett, made cuts to its staff.
“Advance Local is very reluctant to leave New Orleans, our talented employees and loyal readers and advertisers,” said Randy Siegel, CEO of Advance Local in a statement. “But we are confident that The Advocate will continue our history of excellent local journalism and community service.”
The Advocate will reportedly be expanding its New Orleans news, advertising and circulation staff by hiring from current nola.com and Times-Picayune employees and “will increase its coverage of suburban communities, sports and arts and entertainment.”