McDonald’s franchisees say all-day breakfast launch a disaster

National
mcdonalds_128030

Some McDonald’s franchisees around the country are saying the launch of all-day breakfast has been no picnic.

In a new survey, franchisees report having slower service, lower average ticket costs, and more chaos in the kitchen, according to Business Insider.

“In small stores, the problems are vast with people falling over each other and equipment jammed in everywhere,” one of the survey responses read.

“All-day breakfast is a non-starter. We are trading customers down from regular menu to lower-priced breakfast items. Not generating new traffic,” another employee reported.

Nearly a dozen stores reported that the latest move from the company slows down service and adds complexity to work order.

“Customers are abandoning us in droves because we are either too slow, or sub-par quality,” one location wrote.

Employees also report confusion among customers as the breakfast items offered on the all-day menu vary by location. Some are saying the menu launch has even added extra labor.

“Unfortunately, with the current labor pool in our area, we are struggling to have enough people to run the shift, much less add an extra person,” one franchisee said in the survey.

The survey, conducted by Nomura analyst Mark Kalinowski, evaluated 29 franchisees covering 226 of the 14,000 restaurants in the U.S.

The company made its decision to launch the all-day breakfast menu after it tested well among customers regionally. The move is considered part of McDonald’s efforts to boost business following sales declines over the last seven quarters.

Business Insider reached out to McDonald’s but has not yet received comment regarding the survey.

KLFY reached out to McDonald’s for a local perspective.

E.J. Krampe, an owner and operator of 21 McDonald’s restaurants in Acadiana, says the launch of all-day breakfast has been, “phenomenally successful.”

The new all-day breakfast option has been well embraced by customers, crew members, and management, according to Krampe.

His restaurants have also seen a, “significant increase in sales and number of guests.”

Krampe operates McDonald’s restaurants in Lafayette, Breaux Bridge, Crowley, and Marksville.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Overcast

Abbeville

48°F Overcast Feels like 41°
Wind
18 mph N
Humidity
84%
Sunrise
Sunset

Tonight

A shower is possible early. Windy. Cloudy skies will become partly cloudy after midnight. Low 36F. Winds NNE at 20 to 30 mph.
39°F A shower is possible early. Windy. Cloudy skies will become partly cloudy after midnight. Low 36F. Winds NNE at 20 to 30 mph.
Wind
14 mph NNE
Precip
40%
Sunset
Moon Phase
Waning Crescent
Overcast

Crowley

46°F Overcast Feels like 39°
Wind
17 mph N
Humidity
90%
Sunrise
Sunset

Tonight

Partly cloudy skies. Gusty winds during the evening. Low 34F. Winds NNE at 20 to 30 mph.
39°F Partly cloudy skies. Gusty winds during the evening. Low 34F. Winds NNE at 20 to 30 mph.
Wind
14 mph NNE
Precip
40%
Sunset
Moon Phase
Waning Crescent
Overcast

Opelousas

44°F Overcast Feels like 37°
Wind
15 mph N
Humidity
90%
Sunrise
Sunset

Tonight

Some clouds this evening will give way to mainly clear skies overnight. Low 32F. Winds NNE at 15 to 25 mph.
39°F Some clouds this evening will give way to mainly clear skies overnight. Low 32F. Winds NNE at 15 to 25 mph.
Wind
14 mph NNE
Precip
40%
Sunset
Moon Phase
Waning Crescent
Overcast

Breaux Bridge

48°F Overcast Feels like 42°
Wind
17 mph N
Humidity
83%
Sunrise
Sunset

Tonight

Partly cloudy. Low near 35F. Winds NNE at 15 to 25 mph.
39°F Partly cloudy. Low near 35F. Winds NNE at 15 to 25 mph.
Wind
14 mph NNE
Precip
40%
Sunset
Moon Phase
Waning Crescent
Overcast

New Iberia

48°F Overcast Feels like 40°
Wind
23 mph N
Humidity
93%
Sunrise
Sunset

Tonight

Cloudy with a few showers. Low 48F. Winds light and variable. Chance of rain 30%.
35°F Cloudy with a few showers. Low 48F. Winds light and variable. Chance of rain 30%.
Wind
4 mph SE
Precip
20%
Sunset
Moon Phase
Waning Crescent

Trending Stories

Sidebar