Some McDonald’s franchisees around the country are saying the launch of all-day breakfast has been no picnic.
In a new survey, franchisees report having slower service, lower average ticket costs, and more chaos in the kitchen, according to Business Insider.
“In small stores, the problems are vast with people falling over each other and equipment jammed in everywhere,” one of the survey responses read.
“All-day breakfast is a non-starter. We are trading customers down from regular menu to lower-priced breakfast items. Not generating new traffic,” another employee reported.
Nearly a dozen stores reported that the latest move from the company slows down service and adds complexity to work order.
“Customers are abandoning us in droves because we are either too slow, or sub-par quality,” one location wrote.
Employees also report confusion among customers as the breakfast items offered on the all-day menu vary by location. Some are saying the menu launch has even added extra labor.
“Unfortunately, with the current labor pool in our area, we are struggling to have enough people to run the shift, much less add an extra person,” one franchisee said in the survey.
The survey, conducted by Nomura analyst Mark Kalinowski, evaluated 29 franchisees covering 226 of the 14,000 restaurants in the U.S.
The company made its decision to launch the all-day breakfast menu after it tested well among customers regionally. The move is considered part of McDonald’s efforts to boost business following sales declines over the last seven quarters.
Business Insider reached out to McDonald’s but has not yet received comment regarding the survey.
KLFY reached out to McDonald’s for a local perspective.
E.J. Krampe, an owner and operator of 21 McDonald’s restaurants in Acadiana, says the launch of all-day breakfast has been, “phenomenally successful.”
The new all-day breakfast option has been well embraced by customers, crew members, and management, according to Krampe.
His restaurants have also seen a, “significant increase in sales and number of guests.”
Krampe operates McDonald’s restaurants in Lafayette, Breaux Bridge, Crowley, and Marksville.