NEW ORLEANS (WGNO) — The New Orleans Saints and Caesars Entertainment have officially announced the formation of a 20-year, exclusive naming-rights partnership that rebrands New Orleans’ iconic downtown stadium as the Caesars Superdome.
Caesars Superdome will host all Saints home football games, and Super Bowl LIX to be played in February 2025. The building will also host the 2022 NCAA Men’s Final Four, the annual Sugar Bowl and College Football Playoff contests, a variety of concerts, and hundreds of other annual events including Essence Festival, the Bayou Classic football game between Grambling State and Southern University, the New Orleans Bowl and the Louisiana State High School Athletic Association Football Championships.
“All of us at Caesars are proud to be part of New Orleans’ vibrant culture. We understand that the Caesars Superdome is more than an iconic venue, it’s the symbol of a resilient and innovative community,” said Tom Reeg, CEO of Caesars Entertainment. “We’ve had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region.”
In the last five years, Caesars Entertainment has led with its heart in the Pelican State, giving more than $30 million directly into community non-profits and services. Through a combination of volunteer hours, grants from the Caesars Foundation, and donations supporting local non-profit programs dedicated to disadvantaged populations, tourism, and infrastructure, Caesars remains committed to the state of Louisiana and its residents.
Caesars Superdome will stand as a testament to Caesars’ commitment to the New Orleans Saints and to the city of New Orleans as it embarks on a $325 million renovation to transform Harrah’s New Orleans into Caesars New Orleans.
“This partnership sends a strong message about the positive future for the New Orleans Saints, Caesars Entertainment, and the entire state of Louisiana,” said Saints Owner Gayle Benson. “That message states that companies with the global reach of Caesars Entertainment are investing in our city, state and region. Caesars has long been one of the world’s most respected entertainment companies. Caesars is in the midst of creating a first-class multi-million dollar entertainment facility in downtown New Orleans, this significant investment also demonstrates the strength of their commitment to our state and region. We are proud to partner with a company that is dedicated to the economic growth of our city, state and region.”
“In addition to being one of the world’s premier entertainment operators, the investment Caesars Entertainment is making into its downtown property that is being transformed into Caesars New Orleans will create an impact that will be felt throughout our entire state and region for many years,” said Saints President Dennis Lauscha.
“Caesars is a great partner for the Saints and the region, as they are investing $325 million into their downtown facility, while at the same time, significant work and investment are being made into making our playing facility state-of-the-art not only for Saints football but multiple major events that benefit the entire community. In 2009, when the Saints and State reached their new agreement, the team took on the responsibility of selling the naming rights to the Caesars Superdome; a model that has resulted in no lease generated general fund requests from the State. The team has brought two iconic global brands in Mercedes-Benz and now Caesars Entertainment to this state-owned building. This agreement represents a tremendous opportunity for the New Orleans Saints franchise and further entrenches Caesars Entertainment as one of the region’s leading and dedicated corporate citizens.”
The New Orleans Saints and Gayle Benson have pledged all proceeds from this partnership will go directly back into the building to help with ongoing and continued renovations, which include enhanced and expanded concourses, vertical transportation systems, and on-field high-end hospitality luxury suites.
This naming rights partnership for the Caesars Superdome is a perfect fit with the corporation’s burgeoning local investment. Caesars Entertainment, the parent company of Harrah’s New Orleans, is currently in the midst of a $325 million renovation and construction project to transform the property, the only land-based casino in Louisiana into Caesars New Orleans. The project will create a flagship resort steps from the French Quarter, including an all-new 340 room hotel tower and new culinary and hospitality offerings within the casino, putting hundreds of people to work on the project, and creating more than 500 sustainable, long-term jobs. Caesars Entertainment is the largest gaming company in the United States, holding more than 50 first-class gaming facilities worldwide.
Caesars Superdome has housed the Saints since 1975. The naming rights agreement includes the opportunity for Caesars Entertainment branding on the exterior of the facility, as well as stadium signage and other unique displays inside the stadium.
Mercedes-Benz USA has held the naming rights to the stadium since 2011, with the brand experiencing significantly increasing sales and visibility. That visibility now shifts to Caesars Entertainment. Caesars Entertainment and the New Orleans Saints have started work already to enhance the look of the stadium in support of both the Caesars Entertainment brand and the anticipated success of the 2021 Saints season and other events scheduled to take place at the facility.
Caesars Superdome is home to a record seven Super Bowls, including Super Bowl XII (1978), XV (1981), XX (1986), XXIV (1990), XXXI (1997), XXXVI (2002), XLVII (2013), plus another, coming in 2025 (LIX).