LAFAYETTE, La. (KLFY)– Social media advertising is an effective way for small business to get the word out about their products. And unfortunately, the same goes for scams.
According to Chris Babin of the BBB, “Small businesses use social media to advertise a lot but really anybody can advertise anything they like on Facebook so be very leary of the ads you see on social media. Legitimate small businesses do use that as an avenue for marketing but there are scammers pretending to sell products and services as well that you’re not receiving a product. They’re just trying to steal your information.”
The BBB has received thousands of complaints about misleading Facebook and Instagram ads. Online purchase scams were the most common cons reported.
Here’s how to protect yourself from social media scams:
- Before making a purchase, do a quick search for the business in question.
- Search for previous complaints. Do a google search of the business name followed by “Complaints, reviews or scam” and see what pops up.
- Use good judgment.
If you have a scam you’d like me to investigate, feel free to send me an email at firstname.lastname@example.org.