LPSS Public Relations Efforts - KLFY News 10

LPSS Public Relations Efforts

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A couple of Lafayette Parish School Board members sided with the superintendent on the need for a public relations firm.  Superintendent, Dr. Pat Cooper explained it's costing the school district about $36,000 a year.

"Copy editing, copy writing, assisting with media inquiries; and those come daily," explained LPSS  Director of Community Collaborations and Partnerships Angela Morrison.  Morrison told the board on Wednesday that BBR Creative has helped to field about 175 calls last school year.  So far, this year they helped with about 75 calls.

"I can't tell you how much I appreciate what you have done; and I can't tell the superintendent how much I appreciate what he has done in working with these firms to make sure we get our message out to the community that there are many good programs taking place in our school district," adds board member Kermit Bouillion.

Over a year ago, Morrison was hired to increase the communities interest in working with the school system. "Her title is not PR Specialists, but she's community collaboration and coordination," says Dr. Cooper.

Morrison say when she started, Kaplan Advertising was being used to work on the campaign for the voter approved 2012 Millage Renewal.  Later, LPSS entered into a contract with BBR Creative. "They've done several press releases, statements, advisories and some of the events you all have attended," says Morrison.

Board member Bouillion supports the idea. "I think the most important thing that you said was in your first sentence.  You said that we the Lafayette Parish School Board are the largest employer in Lafayette Parish.  That says a lot right there and I know it's not my job to contact the media and tell them that the Lt. Governor is coming to Prairie Elementary. Someone has to do," says Bouillion.

"I hope we can continue to get positive response from the public as a result,"says board member Shelton Cobb.

"I really appreciate you letting us know they don't set policy or influence setting policy," adds board member Tommy Angelle.

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