Pelicans aim for new identity: Playoff contender - KLFY News 10

Pelicans aim for new identity: Playoff contender

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NEW ORLEANS (AP) - The NBA franchise in the Big Easy has a new name, new color scheme, new practice headquarters, newly renovated arena and most importantly, some new players who are proven producers.

So after a couple years at the bottom of the Western Conference, the team formerly known as the Hornets - and rebranded as the New Orleans Pelicans - aims to transform its on-court identity from that from cellar dweller to playoff contender.

Forward Anthony Davis says offseason moves to bring in 2013 Eastern Conference All-Star point guard Jrue Holiday and versatile shooting guard Tyreke Evans showed players that general manager Dell Demps, coach Monty Williams and owner Tom Benson are "doing everything they can to try to win."

Davis says the Pelicans have the talent to make a playoff run.

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