Lafayette's tourism industry going digital - KLFY News 10

Lafayette's tourism industry going digital

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These days, it seems like social media is used by everyone-everywhere. And now on board is the Lafayette Convention and Visitors Commission. They're tapping into new media to connect with the world.

Forget magazines and travel pamphlets, people can now experience Lafayette like never before. And it's all just a touch screen away. Using sight, touch, and sound, the newly launched "Allons" magazine can bring Lafayette to anyone, even thousands of miles away. And with four editions a year, users have access to all things local, as told by locals. It's a huge milestone for LCVC.

"It really just gives you a feeling that you can't get, unless you're here," said Ben Berthelot, the executive director of LCVC. "And of course, at the end of the day, the ultimate goal is to drive people to Lafayette."

Local company Firefly Digital helped develop the project. At a sneak peak Wednesday, Firefly CEO, Mike Spears says this is the first time something like this has been marketed for tourism and travel.

"Louisiana has some amazing stories to tell," said Spears. "Whether it's economic development, travel and tourism, or just a fun way to communicate how your organization operates, this platform provides opportunities that nothing else does."

"Allons" first edition features local musician, Mark Broussard as their cover star. People can check out his local craves through video, music and pop-up features. "It's a personal experience and allows people to see Lafayette in a different way," said Berthelot. "It's interactive, it's hands-on and we're really excited to launch this technology."

And since LCVC is so ahead of the curve and after browsing through the mouth-watering food section, we had to ask Berthelot if they had finally invented smell-o-vision. "No, not yet," laughed Berthelot. "But this is as close to smell-o-vision as you can get."

The online magazine can be downloaded for free only from an i-Pad. It can be found in the i-Book application.

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