Wednesday was the day after Christmas and after all the gifts were unwrapped, it was back to retail stores for many people eager to snag deals and make returns.
"It's one of the biggest shopping days with customers making returns, but they also have gift cards burning a hole in their pocket," said Reed Gaede, the manager at JCPenny in Lafayette.
And many stores roll out big clearance deals, giving customers more bang for their buck. Gaede said they always see an increase in their sales after the holiday.
"About 15% of business is done after actual Christmas because of gift card sales," said Gaede.
Jessica Wiltz, a JCPenny customer, shopped for warm winter wear before heading up to New York City and was thrilled about how much money she saved Wednesday.
"I probably saved about $30 because hats and stuff were regularly like $20 and they were marked down for $7," said Wiltz.
Over at Best Buy, the parking lots were full as people filed in. Although the return lines at customer service were long, Best Buys manager, Danny Sinitiere, said that's not the bulk of their post-holiday business.
"They need accessories for the things they got for Christmas and they're looking for things they saw before Christmas but couldn't get," said Sinitiere. "They come looking to see if any inventory items were replenished."
Sinitiere says even two weeks after Christmas, smartphones, TVs and tablets are just as popular, all thanks to gift cards.