Around the nation, people are already camped outside stores to snag those Black Friday deals. But according to a new study by online research company, Decide.com, the steals may not live up to the hype.
Shauna Causey, the Vice President of Decide.com said, "A common misconception is that Black Friday is a great time to buy across categories. And really that's not the case. Only 30% of products that we looked at as far as door busters were actually a good deal on Black Friday."
The company says certain items are cheaper at different times of the year. But overall, trends show buying online winds up being the cheapest route.
"Between 16% and 44% on average is what we found - it's cheaper on line across the board, across categories that we looked at," said Causey.
And that's becoming the norm, even for giant retailers like Best Buy. Lafayette's Best Buy General Manager Daniel Sinitiere said, "The part that's growing the most is online shopping. Of course, our customers and shop online and pick-up merchandise here."
There are no campers outside Lafayette's Best Buy just yet, but Sinitiere says he's anticipating a rush.
"The most people items will be the newer tablets, the newer phones, newer TVs. We do carry appliances," said Sinitiere.
And some shoppers, like Cody Briscoe are doing their research early, to get in and get out as quickly as they can.
"What we're doing is, we're looking what best buy has on cameras and we're going to check online to see what deals they have on those cameras," said Briscoe.
And that's exactly what causey says will not only save time, but may help you save big money.
"So my advice and my hope is that they are doing their research to get the best deal because it's never been as competitive as it has to get their business," said Causey.