Heads up parents: New disturbing 'hot coil challenge' going viral on social media

LAFAYETTE, La. (KLFY) - A warning for parents, as you may have heard of the 'Tide Pod Challenge, which involves teenagers putting detergent pods in their mouth for social media attention. But what about the 'Hot Coil Challenge.' 

It's a disturbing new social media trend involving teens pressing their bare arm against the red hot coils of a stove, all for attention on social media.

"This isn't new actually, we've been doing this. Each generation actually has their own little niche of stupid things that they do when they're teenagers," said Dr. Lauren Auverset, Assistant Professor of Communication at University of Louisiana at Lafayette. 

She says the individuals who are taking part in these dangerous videos, are part of 'Generation Z,' or the 'I Generation' as she likes to call it. Those people were born into the age of the iPhone.

"Social media is just the newest kind of outlet for that," said Auverset.

Experts say that children might be doing these challenges as a form of attention,or for 'likes' on social media.

"You take something that's dangerous, and everyone says it's dangerous, and it's proven scientifically that it's dangerous, yet you do it anyway, because it's trendy," said Hayley Rummel, a junior Mass Communication major at University of Louisiana.

She says doing these challenges for "likes" or "shares" on social media, could strangely be done to boost that individual's self esteem.

"I think it's a fact of that they feel more worth, when they get more likes," said Rummel.

And sadly, more social media trends like these, could be in your child's future.

"That touch, that tactile, that portable-ness of a camera always being with you everywhere, that's their normal," said Auverset.

According to CBS News, ingredients in the Tide pods include ethanol, hydrogen peroxide and polymers – a highly-toxic mix of detergent meant to wipe out dirt and grime.

Also, CBS News reports that at least 10 deaths have been linked to ingesting these pods. Two were toddlers, eight were seniors with dementia.

Anyone concerned about the dangers of laundry pods can get more information from the American Association of Poison Control Centers. If you need immediate help, call 1-800-222-1222, or text "poison" to 797979 to save the number in your phone.

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